Social Music explores a history of Cognac within the cultural contexts of music and contemporary entertainment. First introduced to black soldiers by the French during the World Wars, Cognac has since been embedded in popular culture from the speakeasy to the club. The spirit has experienced a revival through celebrity branding endorsements, marketing an image of coolness with musicians like Miles Davis, among many others.
When the late great Miles Davis was asked about his contribution to popular music and the genre dubbed as “jazz,” he replied “I don’t like that word jazz...I think social music. Social melodies in the air.” Inspired by his resistance to genre categorization, Social Music expands on this notion of popular music in relation to club culture, spanning decades and generations of musicians.